Hook, Line & Threader

About Us

Our Founder

Growing up in Green Bay, WI a passion for the outdoors was instilled in me from the beginning. We had quick access to Lake Michigan and thousands of lakes and ponds. My father and grandfather taught me how to fish at a young age and my father carried on that tradition and taught my daughters how to fish. 

You see family is also very important to me. I started this business with the intention of teaching my girls that they can achieve anything.

Being a woman owned fishing tackle manufacturer I faced many uphill battles. Facing those battles, I was able to teach my girls to never take no for an answer, open a window when a door closes, and that there are no mistakes if you learned something. We took our passion for the outdoors and family and made Hook Line & Threader a well known brand sold all over the world!

About the Company

Our Story

Hook Line & Threader, Inc. is a family owned and operated business with a passion for fishing and everything outdoors. Our products are made in the USA and manufactured out of Knightdale, NC. When you purchase from Hook Line & Threader, Inc. you are not sending money to some huge corporation overseas, you are supporting a local family that is dedicated to providing you with the highest quality products.

You will see me, Ashley (owner), and my daughters, Macie, Kennady, Raleigh, and Cambree in many of our demonstration videos. You see, we not only make these quality products, we use them too! We often pack up the Suburban with tents, fishing poles, and product, then travel the country to fishing expos & tackle shops -fishing and camping along the way – just so we can get these amazing products in your hands! We would not be where we are today without the support of our friends and family, and of course you, our customers.

Thank You!

American Made

Hook, Line & Threader is proud to be  manufactured in the Great USA!

We LOVE Fishing

We don’t just sell fishing gear, we use it!

Family Owned

We’re a family owned and operated business located in Knightdale, North Carolina.

Community Driven

We love helping and getting involved in our community!